Pure Color Burst of Pure Color. Pure pigments transform in an instant lip fusion. Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.
Pure Care
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from Ourika Community Garden.
Up to 16H protection & comfort feel*.
Softer and smoother lips with each application.
Pure Couture
Expertly curated 23 shades of couture in 3 color families designed for every skin tone & attitude.