Ripley's Believe It or Not! is a franchise created by Robert Ripley, featuring a collection of oddities, curiosities, and unbelievable stories collected from around the world. These exhibits are displayed in museums called "Odditoriums," and the collection also includes attractions like aquariums and other unique experiences. The core concept revolves around showcasing the strange, unusual, and unbelievable aspects of the world, both natural and man-made.