Terracotta literally means ‘baked earth’ and is made from natural clay, giving it a reddish-brown color. It may be glazed for durability or to add color. Being water proof and sturdy, several ancient sculptures in this clay are still intact. It was used traditionally to create figures of deities on festive occasions and ceremonies besides its use in jewelry and handicrafts. The temples of Bishnupur, Murshidabad, Birbhum and Hooghly in West Bengal are superior examples of terracotta creativity. Terracotta earrings are a favorite of college goers.