This unique formula, enriched with a 5% Hyaluronic Acid Complex and Hydra-flex Technology, provides intense hydration and keeps your skin nourished and supple all day long. This breathable, hydrating matte lasts upto 12 hours without feeling dry or cakey. The Lakme 9to5 Hya Matte Foundation goes beyond any other foundation. 100% people agree that this gives skin a plumper appearance while instantly mattifying excess shine. It provides 5x hydration and 3x oil control vs regular foundations, eliminating the need for constant touch-ups or blotting! It’s also infused with SPF40 that provides broad spectrum sun protection, making it ideal for everyday wear. This foundation is designed to enhance your natural beauty, not mask it.