Genesis Bain Hydra-Fortifiant is a fortifying shampoo that strengthens, hydrates and nourishes the fibre to reduce hair-fall, whilst simultaneously clarifying the scalp to remove sebum and pollution particles. Enriched with a potent combination of Ginger Root and Edelweiss Native Cells, this ultra-delicate formula removes impurities and leaves hair feeling lighter, fuller, and healthier. Dual action care reduces hair fall and strengths hair from the roots, preventing breakage. The Genesis range gives you 84% Stronger Hair*.