It’s White by Madonna is a classic Eau de Parfum designed Pour Femme, created by Madonna Perfumes, a lesser-known brand with vintage appeal. This fragrance, likely dating back to the late 20th century, embodies timeless femininity and elegance. Housed in a rounded, white matte bottle with a glossy metallic cap and paired with a vintage-styled box, it reflects sophistication and old-school charm. While not linked to the pop icon Madonna, the perfume is cherished by collectors and those seeking soft, powdery florals.

The scent profile of It’s White leans toward a fresh floral bouquet. It opens with light citrusy aldehydes and white floral top notes such as lily and neroli, setting a clean and gentle tone. The heart of the perfume unfolds with rose, jasmine, and subtle violet, enhancing its romantic, feminine quality. Finally, the base settles into warm, comforting notes of musk, sandalwood, and a touch of vanilla, giving it a smooth and powdery dry-down perfect for everyday wear.

Originally priced around $15–$20 USD (approximately ₹1,200–₹1,700 INR).