A cult formula. One reason it's so iconic? It's insanely gentle. We mean dermatologist-gold-standard kind of gentle. The lotion-like formula coats your skin and gets the grime off without drying. It's so kind on your skin, you don’t even have to wash it off if you don't want to. But seriously, don't do that. Apply on damp skin and massage for up to a minute, then rinse thoroughly. Focus a bit more while cleansing if you are wearing makeup or waterproof sunscreen.