ROUGE ALLURE INK. A matte liquid lip colour. An intense and luminous ink. With its fine and dense pigments, it instantly and weightlessly fuses with the lips for a long-lasting result (8 hrs*). The daring allure that never goes unnoticed. A second-skin texture, ensured by a fine, silky formula composed of a specific wax (for softness, suppleness and a velvety finish), jojoba oil (for comfort and hydration) and active ingredients (Ume flower oil and a vitamin E derivative).