ROUGE ALLURE LIQUID VELVET, the new ultrawear, ultra-comfortable liquid lipstick by CHANEL with a smoothing and blurring effect and an intense matte finish. A long-lasting matte liquid lipstick that offers up to 12 hours* of intense colour. A moisturising and protective formula that wears like a second skin and is easy to apply: lips feel supple and comfortable after one coat and stay smooth all day long.