​The book provides a step-by-step program to help readers take control of their lives by transforming their mindset. It is built around three core principles:
​THINK! Success begins in the mind. Harnessing the power of attitude can change your destiny.
​SPEAK! Watch your words. How you speak propels you toward your goals.
​ACT! Don't sit back; take active steps to turn your dreams into reality.

​Title: Attitude Is Everything
​Subtitle: Change Your Attitude... Change Your Life!
​Author: Jeff Keller
​Publisher: HarperCollins Publishers India
​Genre: Self-Help / Personal Growth / Motivation.