It is original company and not a first copy. It has Ceramic coating so you have shiny hair with less damage than usual.It is a new hair crimper. It is the best brand in the market.Has a long cord and 360° rotating siwel. You will not get this crimper in such best priceDesigned with 1.25-inch wide gold ceramic coated plates to effortlessly crimp your hair with a single press Digital temperature control with a range between 80°C to 220°C offers a customizable styling experience 4-button control panel and auto-temperature lock allows you to adjust the heat setting as desired Cool tip ensures safety against scalds and burns 3-meter, 360-degree full-swivel heavy-duty power cord enables hassle-free use Compact size and sturdy handle provide a comfortable grip